Looking forward to the next decade

As I explained in an earlier blogpost (11 important future trends in the world of sports ), looking forward is always fun. Analysing new trends, changing demographics, new technologies and changes in society are generally catalysts for predicting change going forward. Sports is no exception in this perspective. Certainly today’s world is witnessing a lot of change, varying from the war between Russia and Ukrain to Covid and a bunch of different new technologies. All are changing our lives.

Such events and trends offer an excellent opportunity to make some bold (and less bold) predictions on the main innovations in sports in the next decade. Below I have summarised my top 10 sports innovation predictions. If I have missed one, feel free to comment or add in the comment box below.

• Looking forward to the next decade
• Prediction 1: The sports media landscape will dramatically change
• Prediction 2: Sportification and gamification will gather momentum
• Prediction 3: Sustainability in sports will become even more important. Sports are going green!
• Prediction 4: Stadiums will become social meeting places offering tailored experiences and convenience all the way
• Prediction 5: E-sports will become one of the biggest sports around and gain Olympic status in 2028
• Prediction 6. Balance of power will shift towards the athlete
• Prediction 7. Performance levels of athletes will significantly increase on the back of technology, bio-medical science and neuroscience
• Prediction 8. Traditional sports betting business model will be completely disrupted
• Prediction 9. Women sports will increase in popularity, gays and transgender taboo will be buried
• Prediction 10. Fan engagement will increase through new ownership and decision models

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